Course curriculum

    1. Introduction

    2. Lesson 1: Knowing What you Do and Don't Want!

    3. Lesson 2: Building a Content Company: It Starts With an Editorial Mission Statement

    4. Lesson 3: Various Content Offerings

    5. Lesson 4: The First 5 Years & What’s To Come

    6. Lesson 5: Capabilities Deck (Part 1)

    7. Lesson 6: Capabilities Deck (Part 2)

    1. Lesson 1: What Matters Most to Millennials

    2. Lesson 2: Millennials in the Travel Market

    3. Lesson 2a: The Millennial Mindset by OTPYM

    4. Lesson 3: Storytelling as a branding tool to reach the increasing hard to reach millennial

    5. Lesson 4: The Power of the Influencer

    6. Lesson 5: Millennial Engagement

    7. Lesson 5a: ILTM Bright Young Things Video Recap

    1. Lesson 1: Getting Started with Video

    2. Lesson 2: Reputation is Everything!

    3. Lesson 3: Short or Long Form Video – what sticks and gets shared?

    4. Lesson 4a: Examples of Michaela's Map format (Burning Man)

    5. Lesson 4b: Examples of Michaela's Map format (AfrikaBurn)

    6. Lesson 4c: Examples of Michaela's Map format (Vancouver)

    7. Lesson 5a: Examples of Extended Video Interview Format (AnnaLynne McCord, Cambodia)

    8. Lesson 5b: Examples of Extended Video Interview Format (The Three Blue Ducks, Byron Bay, Australia)

    9. Lesson 5c: Examples of Extended Video Interview Format (Chhin Sophoi, Cambodia)

    10. Lesson 6a: Examples of Special Features & Trends Forecast (The Blue Movement: Connecting People to Our Oceans)

    11. Lesson 6b: Examples of Special Features & Trends Forecast (Sneak Peek: South Africa)

    1. Lesson 1: Do audiences watch marketing videos?

    2. Lesson 2: Robb Report - Short Form Video

    3. Lesson 3: Robb Report - Long Form Video

    4. Lesson 4: Using Employees to tell a story

    5. Lesson 5: Telling the Brand Story in Video

    6. Lesson 6: Creating Video Postcards

    7. Lesson 7a: Non-Profit Video Messaging (An Introduction to together1heart)

    8. Lesson 7b: Non-Profit Video Messaging (The Panel Recap)

    1. Lesson 1: Audience Retention and engagement

    2. Lesson 2: The Importance of Audience Engagement

    1. Lesson 1: 7 Helpful Tips

About this course

  • $47.00
  • 40 lessons
  • 0 hours of video content

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