Course curriculum

  • 1

    Chapter 1: The BIG Decision: Departing Corporate America to Start Your Own Company

    • Introduction

    • Lesson 1: Knowing What you Do and Don't Want!

    • Lesson 2: Building a Content Company: It Starts With an Editorial Mission Statement

    • Lesson 3: Various Content Offerings

    • Lesson 4: The First 5 Years & What’s To Come

    • Lesson 5: Capabilities Deck (Part 1)

    • Lesson 6: Capabilities Deck (Part 2)
  • 2

    Chapter 2: The Millennial Mindset

    • Lesson 1: What Matters Most to Millennials

    • Lesson 2: Millennials in the Travel Market

    • Lesson 2a: The Millennial Mindset by OTPYM

    • Lesson 3: Storytelling as a branding tool to reach the increasing hard to reach millennial

    • Lesson 4: The Power of the Influencer

    • Lesson 5: Millennial Engagement

    • Lesson 5a: ILTM Bright Young Things Video Recap
  • 3

    Chapter 3: Video as a Storytelling Medium

    • Lesson 1: Getting Started with Video

    • Lesson 2: Reputation is Everything!

    • Lesson 3: Short or Long Form Video – what sticks and gets shared?

    • Lesson 4a: Examples of Michaela's Map format (Burning Man)

    • Lesson 4b: Examples of Michaela's Map format (AfrikaBurn)

    • Lesson 4c: Examples of Michaela's Map format (Vancouver)

    • Lesson 5a: Examples of Extended Video Interview Format (AnnaLynne McCord, Cambodia)

    • Lesson 5b: Examples of Extended Video Interview Format (The Three Blue Ducks, Byron Bay, Australia)

    • Lesson 5c: Examples of Extended Video Interview Format (Chhin Sophoi, Cambodia)

    • Lesson 6a: Examples of Special Features & Trends Forecast (The Blue Movement: Connecting People to Our Oceans)

    • Lesson 6b: Examples of Special Features & Trends Forecast (Sneak Peek: South Africa)
  • 4

    Chapter 4: Creating Marketing Videos

    • Lesson 1: Do audiences watch marketing videos?

    • Lesson 2: Robb Report - Short Form Video

    • Lesson 3: Robb Report - Long Form Video

    • Lesson 4: Using Employees to tell a story

    • Lesson 5: Telling the Brand Story in Video

    • Lesson 6: Creating Video Postcards

    • Lesson 7a: Non-Profit Video Messaging (An Introduction to together1heart)

    • Lesson 7b: Non-Profit Video Messaging (The Panel Recap)
  • 5

    Chapter 5: The importance of audience engagement

    • Lesson 1: Audience Retention and engagement

    • Lesson 2: The Importance of Audience Engagement
  • 6

    Chapter 6: Helpful Tips

    • Lesson 1: 7 Helpful Tips
  • 7

    Chapter 7: Valuable Takeaways & Lessons You Can Use

    • Lesson 1: Continuing the Relationship

    • Lesson 2: Crafting the right story for your brand with social media

    • Lesson 3 : Humanize your personal brand to convert business

    • Lesson 4: Partnerships and the Path to Purchase

Pricing