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MASTERING THE SOCIAL MEDIA MINDSET

Critical insights about how to connect, share and behave on the most popular social media platforms. | taught by Elisa Camahort Page

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Course curriculum

  • 1

    Chapter 1: Authenticity

    • Introduction: Elisa Camahort Page

    • Lesson 1: Tips on How to Be Authentic on Social Media

    • Lesson 2: Don’t Be Too Perfect

    • Lesson 3: Cheat Sheet: Social Media Tips - Downloadable PDF
  • 2

    Chapter 2: Responsiveness

    • Lesson 1: Building Community

    • Lesson 2: Cheat Sheet: Have a Conversation - Downloadable PDF
  • 3

    Chapter 3: The Ethos of Reciprocity

    • Lesson 1: Building Audience – with Link Love

    • Lesson 2: Tips and Examples to Scale on Twitter and Facebook

    • Lesson 3: Cheat Sheet: Respond - Downloadable PDF
  • 4

    Chapter 4: Joining Conversations, Not Interrupting Them

    • Lesson 1: Brands & Products Relating to Friends and Family

    • Lesson 2: Manners on Public Platforms

    • Lesson 3: Cheat Sheet: Be Part of the Conversation - Downloadable PDF
  • 5

    Chapter 5: Allocate Your Time Wisely!

    • Lesson 1: Managing Your Time on Social Media

    • Lessons 2: Tools for Time Management

    • Lesson 3: Cheat Sheet: Time Management - Downloadable PDF
  • 6

    Chapter 6: On Twitter

    • Lesson 1: Real Time Engagement Tool

    • Lesson 2: Audience Engagement

    • Lesson 3: Being Relevant & A Source

    • Lesson 4: Cheat Sheet: Twitter - Downloadable PDF
  • 7

    Chapter 7: On Facebook

    • Lesson 1: Identity Based Network

    • Lesson 2: Transactional Engagement & Building Community

    • Lesson 3: Talking To Fans

    • Lesson 4: Cheat Sheet: Facebook - Downloadable PDF
  • 8

    Chapter 8: On Instagram

    • Lesson 1: Interest-Based Network

    • Lesson 2: Hashtags

    • Lesson 3: Examples to Build Community

    • Lesson 4: Cheat Sheet: Instagram - Downloadable PDF
  • 9

    Chapter 9: On Pinterest

    • Lesson 1: Use for Traffic Versus Community

    • Lesson 2: Using for Commerce

    • Lesson 3: Cheat Sheet: Pinterest - Downloadable PDF
  • 10

    Chapter 10: On Snapchat

    • Lesson 1: Reaching GenZ

    • Lesson 2: “It’s Complicated”

    • Lesson 3: Cheat Sheet: Snapchat - Downloadable PDF
  • 11

    Chapter 11: On LinkedIn

    • Lesson 1: B2B & Content

    • Lesson 2: Building Audience – Accepting Requests

    • Lesson 3: Cheat Sheet: LinkedIn - Downloadable PDF
  • 12

    Chapter 12: You Are the Master of Your Social Media Universe!

    • Lesson 1: You Are in Control

    • Lesson 2: Social Media is Part of Life – Making Choices

    • Lesson 3: Cheat Sheet: Summary - Downloadable PDF