BEST PRACTICES FOR INFLUENCERS WHO WANT TO WORK WITH BRANDS
taught by Susan Getgood
Lesson 1: Endorsement Sparking Action
Lesson 2: How Did We Get Here?
Lesson 3: Digital Consumer to Consumer Marketing
Lesson 4: Understanding the Total Media Landscape
Lesson 5: Digital Media Vocabulary
Lesson 6: Influencers & Bloggers are also Consumers
Lesson 1: Influencer Landscape in 2018-2020
Lesson 2: Location & Devices
Lesson 3: Influencer Trust Barometer & The Marketplace Shift
Lesson 4: Positive Story Telling Impact for Your Brand
Lesson 1: How Brands Work with Influencers
Lesson 2: Content: What’s Your Story?
Lesson 3: Influencer Campaign Examples
Lesson 4: The Evolution of Influencers
Lesson 1: Your Story – How are you Unique?
Lesson 2: Your Platform - Platform Follows Purpose
Lesson 3: Brand Selection for Your Content
Lesson 4: Focus - Authentically Inform & Entertain
Lesson 5: Should You Do Video?
Lesson 6: LinkedIn For Influencers
Lesson 7: Podcasts – Is it right for you?
Lesson 1: Who and Where is Your Best Audience?
Lesson 2: Content Topics that Audiences Like and Trust
Lesson 3: Choosing Your Platforms
Lesson 4: Resources for Data
Lesson 1: Influencer Strategy
Lesson 2: Verified Page