Introduction: The Roadmap
Lesson 1: What is Real Influence? How did we get here?
Lesson 2: Digital Changed the Influencer Game
Lesson 3: The Current Media Landscape
Chapter 1: Print Out
Lesson 1: Definitions of Digital Media Forms
Lesson 2: Influencers and Bloggers
Lesson 3: Influencer Landscape in 2018-2020
Lesson 4: Location & Devices
Lesson 5: Influencer Trust Barometer & The Marketplace Shift
Lesson 6: Positive Story Telling Impact for Your Brand
Chapter 2: Print Outs
Introduction: Chapter 3 Overview
Lesson 1: Verticals and Topics that Appeal to Consumers
Lesson 2: Content Strategy & Shared Values
Lesson 3: Three Ways to Integrate Your Brand with Content
Chapter 3: Print Outs
Lesson 1: Platform Follows Purpose
Lesson 2: Platform Selection for Female Age Demographics
Lesson 3: Data, Platforms and Devices…for YOUR Customers
Lesson 4: Content That Reaches Female Consumers
Lesson 5: Topics Where Influencers are Trusted Most
Lesson 6: What Kind of Content Should Your Influencers Be Creating?
Lesson 1: Female Audience Strategy – Multi-platform Approach
Lesson 2: Video Advantages and Strategy
Lesson 3: The Growing Popularity of Podcasts for Brands
Lesson 4: LinkedIn – B2B versus B2C
Chapter 5: Print Out
Lesson 1: Influencers are Customers - It’s About Love!
Lesson 2: Choosing Influencers for Scale – The Stratification of Influencers & Celebrities
Lesson 3: Why Do Influencers Engage with Brands?
Lesson 4: Inside the Mind of an Influencer
Lesson 5: Influencer Authenticity & Discovery
Lesson 6: Selecting Influencers
Lesson 7: Influencer Profile
Lesson 8: Scope of Work
