Negotiating a Brand Licensing Deal
Learn how to structure, negotiate, and evaluate brand licensing deals with Steven Heller, founder of a leading licensing agency.
Negotiating a Brand Licensing Deal
Lesson 1: Knowing Who You're Negotiating With
Lesson 2: Defining Licensed Property
Lesson 3: Choosing the Right Products for Your Brand
Lesson 4: Understanding Exclusivity in Licensing
Negotiating a Licensing Deal Reflection Journal
Lesson 1: Structuring Performance Standards
Lesson 2: Managing the Sell-Off Period
Lesson 3: Managing Product Launch & Ship Requirements
Negotiating a Licensing Deal Reflection Journal
Lesson 1: Understanding Royalty Rates
Lesson 2: Defining Net Wholesale Sales
Lesson 3: Structuring GMR & GMS Provisions
Negotiating a Licensing Deal Reflection Journal
Key Takeaways for Successful Licensing Negotiations
Negotiating a Licensing Deal Reflection Journal
Final Assessment