Course curriculum

    1. Lesson 1: What is Brand Licensing?

    2. Lesson 2: Licensor vs Licensee

    3. Lesson 3: How Licensing Adds Value

    4. Brand Licensing Reflection Journal

    1. Lesson 1: Industry Size & Growth

    2. Lesson 2: Licensing Verticals

    3. Lesson 3: Why Licensing Works

    4. Brand Licensing Reflection Journal

    1. Lesson 1: Brand Owners

    2. Lesson 2: Manufacturers and Licensees

    3. Lesson 3: Retailers

    4. Lesson 4: Licensing Agencies

    5. Brand Licensing Reflection Journal

    1. Lesson 1: Success Stories

    2. Lesson 2: The Licensing Process

    3. Lesson 3: Key Considerations

    4. Brand Licensing Reflection Journal

    1. Lesson 1: Finding the Right Partners

    2. Lesson 2: Protecting Your Brand Identity

    3. Lesson 3: Staying Ahead of Trends

    4. Brand Licensing Reflection Journal

    1. Lesson 1: Preparing for Licensing Conversations

    2. Lesson 2: Industry Resources & Events

    3. Lesson 3: Summary & Key Takeaways

    4. Brand Licensing Reflection Journal

    5. Final Assessment

    6. Course Survey

About this course

  • $297.00
  • 27 lessons
  • 1 hour of video content