Creating Value in Modern Brands
Learn what makes modern brands matter. Use creativity and cultural insight to build brands that connect, resonate, and shape culture.
Creating Value in Modern Brands
Lesson 1: The Values Expected From Modern Brands
Lesson 2: Understanding the Future Through the Past
Lesson 3: Things to Keep in Mind for Effective Brand Connection
Lesson 4: Niche is the New Mass
Lesson 1: Making Stuff That People Want
Lesson 2: Where Value Exchange Equals Fun
Lesson 3: The Opportunity to Create Culture